Mobile Internet Marketing

Mobile Internet Marketing: The Only online Marketing Avenue that is Still Untapped

IM’ers can be very saavy. They find opportunities where none exist and discover markets where none venture. There is no such thing as an untapped marketing avenue on the internet, however, there is one paradox – Mobile Internet Marketing. Many experienced IM’ers don’t consider this avenue as a legitimate money earning source, but a select few swear by it and back it up by showcasing their own, burgeoning sales numbers. So, why is there so much ambiguity with mobile marketing? The answer is simple – Mobile marketing is the latest online marketing trend on the block and only a handful of people have tried it! The reluctance on IM’ers part to utilize this avenue only stems from the fact that they have no expertise in optimizing it. They are still reluctant to learn this technique because not many people are talking about it.

Let’s look at some statistics about mobile internet usage. In the year 2014, about 60% of all internet connectivity in major countries, came via mobile devices. More than 55% of search queries in these countries were routed through mobile devices. More than 25% of populace in these countries disconnected their broadband service and replaced it with mobile internet! The stats point out to a significant shift of internet usage from the traditional broadband/cable optics option, to the mobile, SIM based internet one. Such being the case, why not explore mobile marketing avenues now, especially when not many IM’ers have caught on to this shifting trend. The entire market is still in a ‘virgin’ state and ripe for the taking. Here are two mobile marketing techniques that you can use for your internet marketing campaigns.

Mobile Internet Marketing is the future.

Mobile Marketing… The Future is Now

App Optimization: Mobile apps generally are utility things which people use for specific purposes. They don’t look like promotional tools nor do they evoke feelings of opportunity in the IM’ers’ minds. But the reality is the exact opposite. Mobile apps are personalized tools that can be used to target potential customers with virtually anything. Apps can be used as ad tools, as reminder tools, as customer relationship tools, as service tools and even as sales tools. Walmart, Fedex and Chevrolet, are examples of companies that use mobile apps as internet marketing tools. Walmart sells new products to existing customers, Fedex offers discounts for new clients who come in via their mobile apps and Chevrolet uses its app to provide after sales service and compliant redressals. These companies are pioneers in mobile internet marketing and have paved the way for further innovations.

Mobile Search Optimization: Not many people know that search engines have separate algorithms, parameters and SERPs for mobile internet. The same keywords display different sites, in different order, as results on desktop and mobile devices. It is possible to rank for highly competitive keywords on mobiles, without too much trouble. All you need to do is run your keywords through a mobile search keyword tracker and choose the best ones to optimize on. With 55% of internet searches coming through mobile devices, your organic traffic will shoot through the roof in just a few weeks. There are other ways to optimize on mobile traffic – like media promotions, in-app ads, social network promotions, etc, but the two methods mentioned above are cost effective and can be used for the long term.

3 Comments

  • Bob Moore

    Reply Reply January 27, 2016

    Hi Jeff,

    The blog looks good. Mine is getting there, but it’s a work in progress.

    Your posts are providing some good advice that will be valuable to novice marketers and experienced marketers alike.

    I’ve learned a lot since joining P2S, and I’m looking to broaden that knowledge in the coming weeks.

    Based on your posts, you have some in-depth knowledge into the IM world. I’m hoping to be at that point relatively soon.

    Take care and keep in touch.

    To your success,
    Bob

  • Bob Moore

    Reply Reply February 14, 2016

    Admittedly, this is an area in which I need to become more savvy. I know that mobile marketing is here and now and will be the wave of the future.

    I remember when a cell phone was the size of a shoe box. Who knew how things would change? But they certainly have.

    I’m trying not to be a dinosaur and at least attempt to be on the cutting edge of technology.

    I’m getting there, and I know I’ll adapt to the changes.

    Bob

  • Kevin

    Reply Reply March 8, 2016

    Jeff, I have to agree that most of us in the Internet Marketing field don’t pay enough attention to mobile. I haven’t done anything for the mobile crowd yet, even though I keep hearing that over half the searches are mobiles. This opened my eyes to what I might be missing, and I just wanted to say thanks!
    Kevin

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